In the context of the EU project to support media law and regulation reform in China in which PCMLP participates, a discussion forum will be organized in Xianyang (Shaanxi Province, China) on 26 May, organized with Peking University’s Centre for Reform Theory and Practice and the Great Britain China Centre. This workshop is aimed to provide input to professionals and policymakers concerning the role of media organizations and sector associations in media regulation, with a particular emphasis on self-regulation. As part of this forum, PCMLP researcher Rogier Creemers will provide background on principles of media self-regulation in Europe, and two other experts from the PCMLP network will present topics related to particular phenomena of self-regulation in practice.